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中國男裝品牌利郎上市十年一直在尋求突破

2019年11月28日 13:09 來源:贏商網 責任編輯:star

欢乐生肖2009NIAN9YUE25RI,SHILILANGPINPAIFAZHANSHISHANGJIWEIZHONGYAODERIZI。ZHEYITIAN,LILANGZAIXIANGGANGLIANJIAOSUOCHENGGONGSHANGSHI,ZHENGSHIDENGLUZIBENSHICHANG,CHENGWEINEIDISHOUJIAZAIXIANGGANGIPOSHANGSHIDEZHONGGUONANZHUANGPINPAI。

欢乐生肖ZHENGRUSHANGSHIDANGRI,WANGSHISANXIONGDILIXIA“ZHUANXIN、ZHUANYE、ZHUANZHU、ZHUANYI”ZUOHAOFUZHUANGDEMUBIAO,SHINIANLAI,LILANGSHIZHONGZHUANZHUYUSHISHANGNANZHUANGXINGYEDEYANFAYUSHENGCHAN。RUJIN,CONGQUDEDECHENGJILAIKAN,WULUNZAIYINGSHOUSHUJU、PINPAISHENGJI、CHANPINYANFA、GONGYISHIYEDENGGEGEFANGMIAN,LILANGDOUSHIXIANLEZHIDEFEIYUE,BINGQUANMIANSHIXIANLECONG“ZHIZAO”DAO“CHUANGZAO”DEJINJIE。

SHANGSHISHINIAN,ZOUCHUYOUYIDEYEJIZENGCHANGXIAN

欢乐生肖JIANGSHIGUANGZHOUDAOHUIZHILILANGSHANGSHIDEZHEYITIAN,YIMEIGU3.9GANGYUANDEFAXINGJIAGE,HUODE157BEICHAOERENGOUDELILANG,ZHENGSHIKAIQILEQIZIBENCHUANGXINSHENGJIDEDAMU。

ZAISHANGSHIYISHISHANG,LILANGJITUANZONGCAIWANGLIANGXINGSHUODAO:“JINTIANSHILILANGDEYIGEZHONGYAOLICHENGBEI,XIANGZHENGZHUZHONGGUONANZHUANGCHANYEDEFAZHANJIANGYINGLAIYIGEZHANXINDESHIDAI。”BUDEBUCHENGREN,JIEZHUSHANGSHIDEDONGFENG,LILANGPINPAIJIAZHIZAICISHIXIANLEFEIYUE。

JUQIGONGBUDE2009NIANCAIBAOXIANSHI,GAINIANLILANGYINGYESHOURUDA15.59YIRENMINBI,TONGBIZENGCHANG37.4%,JINGLIRUN3.02YI,TONGBIZENGCHANG96%。YINGSHOU、JINGLIDESHUANGWEISHUSHUANGZENGCHANG,YIWEIZHULILANGDESHANGSHIZHILUYONGYOULEYIGELIANGHAODEKAISHI。

欢乐生肖WANGHOUDESHINIAN,LILANGJIANCHIYIXINGYESHICHANGWEIDAOXIANG,BUDUANQIANGHUAPINPAIHEXINJINGZHENGLI,YUSHIJUJINJINXINGPINPAIDESHENGJI。DAO2018NIAN,LILANGSHOURUTONGBISHANGSHENG29.8%ZHIRENMINBI31.7YIYUAN,JINGLIRUNTONGBIZENGJIA22.9%ZHIRENMINBI7.51YIYUAN。SHUJUJIUSHIZUIHAODEZHENGMING,SHINIANLAI,LILANGYINGSHOU、JINGLIJUNYIFANBEI,ZAIYEJISHANGPUXIECHULEYITIAOYOUYIDEZENGCHANGXIAN,ERQILEIJIPAIXIZONGEYEYIDA44.87YIYUANGANGBI。

欢乐生肖ZHIDEYITIDESHI,2019NIANSHANGBANNIAN,LILANGYIJIUBAOCHIYINGSHOU、JINGLISHUANGWEISHUZENGCHANGSHITAI。JIEZHIZHIJINNIAN6YUEDI,LILANGYIGOUJIANLEFUGAIQUANGUO32GESHENGSHIZIZHIQU、80YUJIALINGSHOUFENGONGSIDEYINGXIAOWANGLUO,LEIJILINGSHOUDIANDA2753JIA,ZONGDIANPUMIANJICHAO39WAN㎡。

CHUANGXINSHINIAN,GUOMINPINPAIGOUZHUSHISHANGDIGUO

欢乐生肖“LILANGYIZHIYILAILIQIUKAICHUANGZHONGGUONANZHUANGXINCHAOLIUJIFENGGE,WOMENXIANGXINTOUGUOCHUANDIJIANYUEERBUJIANDANDESHENGHUOFANGSHIDELILANGNANZHUANG,KEWEIRENMENDAILAIFEIBIXUNCHANGDEJIAZHI。”SHINIANQIANDESHANGSHIYISHISHANG,WANGLIANGXINGYERUSHISHUODAO。

ERSHINIANHOUDEJINTIAN,GUOMINPINPAILILANGDEQUESHIXIANLEZAICHANPINGEXIN、QUDAOBIANGE、ZHONGDUANXINGXIANGDENGQUANFANGWEIDESHENGJIYUTUIBIAN,CHENGGONGZOUZAILE“SHISHANGCHAOLIU”DEQIANYAN,GOUZHULEYIGENANZHUANGSHISHANGDIGUO。

CHANPINHUANXINSHANG,2016NIANDETUICHU“LESS IS MORE”XILIECHANPINCHANGDAO“QINGSHISHANG”FENGGE,WEI25-35SUIDEXINZHICHANGQINGNIANTIGONGGAOPINZHI、GAOPINWEIDETONGQINZHUANG,YIMANZUDANGDAINIANQINGRENJIANYUE、SHISHANG、CHAOLIUDEZHUZHUANGXUQIU。SUIZHU“LESS IS MORE”XILIEDETUICHU,LILANGSHIXIANLEZHUPINPAIYUQINGSHISHANGDESHUANGGUIBINGXING。2019NIANLILANGKAISHIJUJIAOXIEYEXINCHANYEXIAN,CHENGGONGDAZAOLEYIGEFUGAINANSHICHUANDAQUANPINLEIDELITIHUAJUZHEN。

YUGUOJISHISHANGJIEGUISHANG,CHULEBUDUANXINAGUOJISHEJIJINGYING,YINJINXINXIANXUEYE,DAJIANLEYIGECHAO400RENDELIZHIYU“PINZHICHUANGXIN”DEZHIZUOTUANDUI,LILANGHUANZUZHISHEJISHITUANDUIFURIBEN、HANGUO、YIDALIDENGDIYOUXUE,SHENRUYANJIUHEXUEXIQUANQIUSHISHANGCHANYEZUIXIN、ZUIQIANYANDESHISHANGSHEJI。

QUDAOBIANGESHANG,LILANGYIFANGMIANFAZHANXINLINGSHOU,ZAIGEZHUYAOWANGLUOXIAOSHOUPINGTAISHELIWANGDIAN,BINGTONGGUOWEIXINPINGTAITIGONGGUKEGUANXIGUANLIFUWU;LINGYIFANGMIANJIJIRUZHUGOUWUZHONGXIN,QIANGZHANPINPAIYINGXIANGLIYUFUSHELIDEZHIGAODIAN。JIEZHI2019SHANGBANNIAN,LILANGGOUWUZHONGXINMENDIANYICHAO680JIA,ZHANMENDIANZONGSHUMUJIEJIN25%。ZHIDEYITIDESHI,LESS IS MOREGENGYIWEIJUDISIDEPAIMING,CHUXIANZAIWIN DATAYANJIUFABUDE2019BANNIANDUGOUWUZHONGXINGUANZHUFUSHIPINPAIBANGTOP50ZHONG。

欢乐生肖ZHONGDUANXINGXIANGSHANG,LESS IS MOREXILIETONGGUODAZAODIANPUSHIJUESHENGTAIXITONG,YIJIANYUEQIANWEIDEXINGXIANG、QINGLIANGJIANMINGDEFENGGEYINGZAOWENXINJIANYUEDEGOUWUTIYAN。XIABANNIAN,LILANGDIQIDAIZHUANGXIUXINGXIANGYEZHUBUSHIDIANTUICHU。

欢乐生肖MIANDUIDANGDAINIANQINGRENDUIYUIPLIANMINGCHANPINDEREQING,ZAOYU2015NIAN,LILANGJIUTUICHUYU“BUXIUDEFANGAO”KUAJIEHEZUODEZUOPIN,JIANGFANGAOYISHURONGRULILANGNANZHUANG,DAIRURENMENDESHENGHUO。GAICHANPINDETUICHUJIUGUANGSHOUXIAOFEIZHEDEZHUIPENGYUREAI;ERJINNIAN,LILANGQUDE《CHANGANSHIERSHICHEN》DEGUANFANGSHOUQUAN,TUICHUDELIANHEXILIETXU“YOUSHIZHISHI”YEYINDEFENSIFENFEN“DUOSHOU”。

BUWANGCHUXIN,ZHIZHUGONGYIXIANXIANDADEFENGFAN

欢乐生肖SHINIANFEIYUESHIDEFAZHAN,WULUNSHIYUNYINGSHUJUHUOSHIPINPAIXINGXIANGSHENGJI,LILANGDAILAIDECHENGJISHIXIANZHUDE,ERLINGYIZHIDEBEIGUANZHUDEBIANSHILILANGZAIGONGYISHIYEFANGMIANSUOZUODENULI。

WANGLIANGXINGCENGSHUO“CANTIANZHIMU,BIYOUQIGEN,HUANSHANZHISHUI,BIYOUQIYUAN。”YINSHUISIYUAN,SHIMEIGELILANGRENJIANDINGDEXINNIAN。DUONIANLAI,LILANGSHIZHONGJIANCHIJIANGZERENLINIANZHUBURONGRUDAOQIYEYUNYINGDEGEGEHUANJIEZHONG,BINGCHIXUBUDUANDEYONGSHIJIXINGDONGLAIZHICHIGONGYICISHANSHIYE,CHUANDIAIXINYUZHENGNENGLIANG。

WULUNSHICHENGLIJINJIANGSHILILANGCISHANJIJINHUI,WEIYUANGONGYILIAOJIANJUJIHUATIGONGBUZHU;HUOSHIJUANZISHUQIANWANZHULISHIZHONGYUNCHOUBAN、FUDAJINJIANGKEJIAOYUANQU、GUOKEDAFUJIANZHINENGZHIZAOXUEYUANDENGGEXIANGCISHANSHIYEDEJIANSHE;HUANSHICANYUCHENGBAN“SHOUJIEZHONGGUOJINGCHAMALASONGSAI”……LILANGSHIZHONGBINGCHENGZHUZUOYOUSHEHUIZERENGANDEQIYEDECHUZHONG。

QIJINWEIZHI,LILANGZAICISHANSHIYESHANGYIJUANZENGSHUYIYUAN。SHIJISHANG,ZAOZAI2015NIAN,PINGJIEZHUZAIGONGYISHIYESHANGQINGZHUAIXINHEGUANHUAI,LILANGJIURONGDENG《FUBUSI2015ZHONGGUOCISHANBANG》。

JINNIAN9YUE,ZAI“DI14JIEYAZHOUPINPAISHENGDIANJI2019YAZHOUPINPAI500QIANG”HUODONGSHANG,LILANGZAIPINGJIEZISHENQIANGJINGDEQIYESHILI、CHUSEDEPINPAIJIAZHIHEYINGXIANGLI,ZHANHUO“2019GANGGUZUIJUSHEHUIZERENGANQIYE”DERONGYU。ZHEWUYISHIZAIYICIGEIYULELILANGZAIGONGYISHIYESHANGSUOZUODENULIDEGAODUKENDINGYUPINGJIA。

CONGZHIZAODAOCHUANGZAO,YUANCHUANGSHISHANGTANSUOBUZHI

欢乐生肖ZHUISUPINPAICHUANGLISHI,LILANGCONGLIAOLIAOSHURENDEXIAOZUOFANGDAOJIAYUHUXIAODENANZHUANGDAPAI;CONGFANGZHAOGUOWAI、GANGTAILIUXINGKUANSHIDAOZIZHUYANFASHENGCHAN,LILANGZOUGUOLEYIGEERLIZHINIAN。

欢乐生肖YOUQIZI2012NIANQI,MIANDUIZHENGGEFUZHUANGXINGYEDEZENGSUFANGHUAN,LILANGKAISHIYISHIDAOZISHENDEGONGYINGLIAN、YUANCHUANGLIDENGYUGUOWAISHECHIPINPAI、SHISHANGPINPAICUNZAIZHUJUDADECHAJU。ZICI,LILANGKAISHICHENGLIGUOJIYANFATUANDUI,XINAGUONEIWAIYOUXIUFUZHUANGSHEJISHI,BINGSHELIZIYOUMIANLIAOYANJIUSUO,CONGSHEJIDAOMIANLIAO,KAIQIZIZHUYANFAZHILU,SHIXIANCONGZHIZAODAOCHUANGZAODEQUANMIANJINJIE。

JULILANGZUIXINBANNIANBAOZHICHU,2019NIANXIAOSHOUCHANPINZHONG,YUANCHUANGBILIYUJIDADAO70%DEMUBIAO。QIZHONG,YINGYONGYOULILANGKAIFADEDUYOUMIANLIAODECHANPINBILIJINYIBUTISHENGZHIJIEJIN50%DEMUBIAO,YUJINGZHENGDUISHOUZHIJIANDECHAJUJINYIBULASHENG。

欢乐生肖CHULEZAITUANDUIJIANSHEYUGONGYINGLIANSHANGBUDUANWANSHAN,ZHULIQIANGHUAPINPAIDEYUANCHUANGLIWAI,JINNIANYILAI,LILANGLIANGDUXIESHOUXUEYUANJIANG,YICHUANGYIZHIMINGXIANGBAIWANNIANQINGXUEZIFACHUYAOQING,JUBANZHUANCHANGSHISHANGCHUANGYIZHILV。

YIFANGMIAN,LILANGKEZAIWAJUENIANQINGRENDECHUANGXINSIWEI,SHOUHUONIANQINGNAODONGHEYOUZHIZUOPINDETONGSHI,JINMITIEHENIANQINGQUNTIXIHUANDEHUATIJICHAOLIU,JINYIBULEJIENIANQINGXIAOFEIZHEDESIWEIFANGSHI,YANSHENPINPAINEIHAN。LINGYIFANGMIAN,LILANGYEKEJIECIJIHUIWEIPINPAINIANQINGHUAZHURUXINXIANXUEYEHECHUBEISHEJIRENCAI,WEIPINPAIDAILAIGENGDUOCHUANGYIBIAODA。

KEYISHUO,CONG“TIAOCHUFUZHUANGZUOFUZHUANG”,DAO“JIANGSHISHANGCHUANGYIJINXINGDAODI”,ZAIDAO“DAZAOSHIJIESHISHANGJITUAN”,LILANGDEMEIYICIBIANGEDOUSHIQIPINPAIWENHUANEIHANDETISHENG。

RUXUANDAGUOPINPAI,YICHUANGXINZITAIZOUXIANGSHIJIE

欢乐生肖2018NIAN,LILANGCHENGGONGRUXUANYANGSHI《DAGUOPINPAI》,ZAIXIANGQUANSHIJIEZHANSHIZHONGGUOLILANGPINPAIDETONGSHI,YEXIANGSHIJIECHUANDIZHONGGUOMINZUPINPAIDEWENHUALILIANG。

欢乐生肖CHENGRUZHONGGUOGUANGGAOXIEHUIHUICHANGZHANGGUOHUASUOYAN:“《DAGUOPINPAI》BUSHIDANCHUNDEGUANGGAOHUODONG,ERSHIQIYEJIA、GUANGGAORENYONGFAZINEIXINDESHEHUIZERENGAN,JIANGMINZUPINPAIDEZERENDANDANGTONGGUOYOUYISHUXING、YOUMEIGAN、YOUGANRANLIDEHUAMIAN、WENZI,CHENGXIANGEIGUANZHONG。”

欢乐生肖ZHENGRULILANG,CHULEJIADACHANPINDEYUANCHUANGLIYUCHAYIXING,LILANGGENGYI“GONGJIANGJINGSHEN”WEIZHIDAO,ZAIFUZHUANGZHONGZHURUYISHUCHUANGYI、LISHIWENHUADENGNEIHAN,JIANGFUZHUANGDANGZUOYISHUPINLAIZUO。

欢乐生肖ZHIDEYITIDESHI,WEINENGGEIQUANQIUYISHUJIA、SHEJISHIYIJISUOYOULILANGRENDAZAODEYIGEGONGZUO、SHENGHUO、JIAOLIU、XIUXIANDEPINGTAI,LILANGYI“TOUZIWEILAI”DELINIANCHIZI10YIYUAN,QINGLIDAZAOZONGJIANZHUMIANJIDA103MUDELILANGWENHUACHUANGYIYUAN。

XIANGMUJIANCHENGHOU,BUJINYONGYOUSHEJISHICHUANGYIGONGZUOSHI、LILANGBOWUGUAN、ZHANTINGDENG,YEJIANGYINRUCANTING、JIANSHENFANG、YOUYONGCHI、KAFEITINGDENGSHENGHUOPEITAO,WEIYISHUJIA、SHEJISHIJILILANGZHIGONG、JINGXIAOSHANGDENGTIGONGGAOPINZHIDESHENGHUOKONGJIAN。KEYIYUJIAN,WEILAI,ZHELIBUJINSHIYISHUJIA、SHEJISHISHIXIANCHUANGYIMENGXIANGDEWUTAI,JIYEJIANGCHENGWEIJINJIANGWENCHUANGCHANYEFAZHANDEXINJIDI。

欢乐生肖WANGLIANGXINGSHUO,“LILANGBUJINSHIZAIDAZAOYIGE,GENGSHICHUANDIYIZHONGRENSHENGZHEXUE。LILANGSUOZUODEYIQIE,JIUSHIXIANGYINDAOGUORENDAKAIZHANXINDESHENGHUOFANGSHIHESHENGHUOTAIDU,RANGQUANSHIJIEDERENZHONGXINRENSHIJIANYUEDEDINGYI,RANGFUKUADEXUANYAOCHENGWEIGUOQU,RANGSHENGHUOHUIGUIJIANYUEDEBENZHEN,ERZHEYEZHENGSHIDAGUOPINPAIDEZERENYUDANDANG。”

HOUJI

RUGUOSHUOYAOQINGCHENDAOMINGDAIYAN,DENGRUYANGSHIZUOXUANCHUANSHILILANGPINPAIYISHIDEJUEXING,ERDENGSHANGMILANGUOJISHIZHUANGZHOUSHILILANGKAIQISHISHANGNANZHUANGZHILVDEQIDIAN,NEIMEFUGANGSHANGSHIJIUSHIQIDAZAOSHISHANGDIGUODEJICHU。SHANGSHISHINIAN,SHILILANGCHUANGXINSHENGJIDESHINIAN,SHILILANGTISHENGPINPAILIDESHINIAN。

欢乐生肖XIANGGUANFUZERENQIANGDIAO,WEILAILILANGRENGJIANGCONG“SHENGENGZHUPINPAI,ZHULIQINGSHANGWU,BUJUXINLINGSHOU,KAITUODUOPINPAI,YANSHENDUOXILIE”WUGEWEIDU,KAIPIYINLINGSHIDAILANGCHAODEPINGTAIXINGQIYE,RANGLILANGTASHANGKECHIXUFAZHANZHILU,CHENGJIUBAINIANNANZHUANGPINPAI。

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