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崛起的二手奢侈品行業緣何鐘愛線下

2019年12月23日 09:29 來源:投中網(ID:China-Venture),作者:雪穎 責任編輯:雪人

YONGHULIANWANGMOSHIGANDIAOXIANXIA,DIANFUCHUANTONGXINGYE?ERSHOUSHECHIPINXINGYEHUANZUOBUDAO。

一、 崛起中的二手奢侈品市場

欢乐生肖ZHONGGUORENYOUDUOAIMAISHECHIPIN?

欢乐生肖MAIKENXIDESHUJUXIANSHI,QUNIANZHONGGUORENMAIZOULEQUANQIUSANFENZHIYIDESHECHIPIN。2018NIAN,ZHONGGUORENZAIJINGNEIWAIDESHECHIPINXIAOFEIEDADAO7700YIYUAN,ZHEYISHUZIZAI2025NIANYOUWANGZENGZHI1.2WANYIYUAN,ZHANQUANQIUSHECHIPINXIAOFEIZENGFUDE65%。

DUIYUNALANZHENGXIUERYAN,ZHEXIECHOUXIANGDESHUJUQUEYOUYIZHONGSHIDASHIDE、CHENDIANDIANDESHOUGAN。“DADADEZHANSHINAZAISHOUSHANG,JIUXIANGSHITOUYIYANG。”TASHUO。

TACENGJINGDANRENGUOYINZUOGUOJIZHUBAOSHANGPINBUFUZEREN,MEIYICHANGPAIPINZHENGJICONGTASHOULIYAOGUOJIAZHILIANGSANYIDEHUOPIN,TAZAICONGZHONGXUANCHUSANQIANWANZUOYOUDEJINGPINLAIPAIMAI。ZAIZHEGEYOUQIANRENDEYOUXILI,TAZHIDAOLEWANJIAMENRUHEDIANLIANGFEICUIDEXIACI、ZHANSHIDECHENGSE、YICHUANXIANGLIANRUHEPAIDAOLESHANGQIANWANDEJIAGE,YEKANDAOLEZHEGEJUDAZENGLIANGSHICHANGDEJIHUI。

“SHECHIPINSHIYIGEKUAISUZENGCHANGDEDASHICHANG,ZHESHIWUYONGZHIYIDE。QUNIANYOUJIN8000YIDEXINPINXIAOFEI,ZAICHENGSHUDESHICHANGZHONGYOUJIANGJIN20%DELIUTONGLV,YEJIUSHISHUOYOU1000DUOYIHUOHUILIUZHUANDAOERSHOUSHICHANGSHANGQU。ZHONGGUODESHENTOULVZHENGZAIXUNSUZENGCHANG。” NALANZHENGXIUGAOSUTOUZHONGWANG。

欢乐生肖DANGCONGQUANSHIJIEDESHECHIPINHUIJIDAOZHONGGUO,ERSHOUSHECHIPINDESHICHANGYEZAIJUEQI,ERZHEYISHICHANGDECHENGSHU,YOULAIYUSHENTOULVDEJINYIBUTIGAO。

“ERSHOUSHECHIPINJIAOYIDANGZHONG,WOJUEDEYONGHUZUIDADETONGDIANBINGBUSHIMAIJIABUMAI,SHIMAIJIAMAIDEYISHIHUANMEIYOUJUEXING,DAOZHILEGONGGEIDUANSHANGYOUBIJIAODADEQUEKOU。”ERSHOUSHECHIPINDIANSHANG“ZHIER”CEOZHUTAINIQIZAICIQIANJIESHOUMEITICAIFANGSHISHUODAO。

BUSHAOYONGYOUSHECHIPINDERENJUEDEMEIBIYAOMAI、BUSHEDEMAI、BUGANMAI。ERTAMEN,ZHENGZAIMANMANGAIBIAN。

96NIANDEANDICONGXIAOJIUHUODE“HENYOUANQUANGAN”,TAYOUYIZHANGKEYIJIHUSUIBIANSHUADEXINYONGKA,JIARENDECHONGAIRANGTANENGQINGSONGDEDAOXIHUANDEDONGXI。

ANDISHILVDE“SIZHONGFEN”,TADEYIJULIBAILESHIQIBAGELV,CONGXIEZI、SHUANGJIAN、XIEKUA、SHOUTI、LVXINGDAI、QIANBAO...TADOUMAILEYIGEBIAN。TACHANGCHANGZAIInstagramSHANGZHONGCAO,YICHUXINKUANJIUXIANGYAODIYISHIJIANDEDAO,QUNIANWEILEMAIDAOLVDEHEZIKUAN,ANDIBUXIJIALEYIBEIDEJIAGE。

JINGUANANDINULI“YULUJUNZHAN”,DANBUSHAOSHECHIPINHUANSHI“LUOLEHUI”:“WONEISHUANGLVDEPIXIE,MAIHUILAIJIUMEIZENMECHUANGUO,YINWEITAIYINGLE,XIANZAIDOUDIUZAIJIALI。HUANYOUNEIKUANSHUANGJIANBAO,YINIANYEBEIBULEWUCI。”BUGUOANDIMEIYOUMAIDIAOTAMENDEDASUAN,BAOKEYISONGREN,KEYIGEIBEIPENGYOUMENSHUNZOU,DANBUDAOZOUTOUWULUJUEBUHUIMAI。

JINGJIXIAXINGDEYALI,YERANGANDIGANJUE“LUOCHAHENDA”。

欢乐生肖“LUOPODEGUIZU。”ANDIZAILINGHUAQIANDAFUSUOSHUIHOUDIAOXIAODAO,RUJINMAMAHUICHANGCHANGNIANTAOTABUGAILUANHUAQIAN,BUGAIMAIBUBIYAODEDONGXI。“MAISHECHIPINJIUSHIXURONGXINZUOSUI,HENIMEIBIYAOSHUOXUDE”,ANDISHUOZIJIJIUSHI“RENSHAQIANDUO”,SHENYETANGZAICHUANGSHANG,ANDIYEHUIOUERHOUHUIYIXIAZIJIXIAOFEICHONGDONG。XIANZAI,TAKAISHIWEIJIALIZHUXIANG,MAIQILEYOUYIKU、NAIKEHEWUYINLIANGPIN。

欢乐生肖“XINYONGKABEIDONGJIEDENEIYITIAN,WOHUIKAOLVMAIDIAOTAMEN。”ANDISHUODAO。

欢乐生肖JINGJIXIAXINGDEYALIHEERSHOUSHICHANGDEFANRONGXIXIXIANGGUAN。ZAIJINGJIFANRONGNIANDAIXIA,RIBENDESHECHIPINSHICHANGYILUPANSHENG,GEDAPINPAIDEZUIXINKUANDOUHUIZAIRIBENSHICHANGSHANGQIANGXIANSHOUMAI,ERHOURIBENJINGJIXIAXING,GUOSHENGXIAOFEIZHIXIADALIANGSHECHIPINLIUTONGZHIERSHOUSHICHANG。RIBENERSHOUSHECHIPINGONGSISOU IncQUNIANYIZAIDONGJINGSHANGSHI,ZONGSHOURUCHAOGUO227YIRIYUAN,LIRUNWEI11.4YIRIYUAN。

JINGUANZHONGRILIANGGUOSHICHANGYOUZHUDUOBUTONG,BUSHAORENYIRANRENWEI,ZHONGGUODAZHIJIANGHUIZOU90NIANDAIRIBENERSHOUSHECHIPINFANRONGDELAOLU,ZHONGGUOSHECHIPINXIAOFEIJIANGHUICONGGUOSHENGDECHONGDONGXIAOFEI,XIANGZHUZHONGXINGJIABIDEXIAOFEIGUODU。WEILAI,JIANGHUIYOUGENGDUODEANDIMENMAIDIAOSHOULIDESHECHIPIN,YEHUIYOUGENGDUORENXUANZEMAIERSHOU。

CHULEHONGGUANYINSU,ZHULIUXIAOFEIRENQUNHEXIAOFEIGUANNIANZHENGZAIQIANYI,NIANQINGRENGENGJIAZAIHUTIYANBENSHENERFEIYONGYOU,MAIMAIERSHOUDEXINLIMENJIANZHENGZAIJIANGDI。YIDANZHONGGUOERSHOUSHECHIPINDESHENTOULVZHUJIANTIGAO,SHICHANGQIANLIJIANGJINYIBUBAOFA。

二、接力游戲

ERSHOUSHECHIPINDESHICHANG,XIANGYIGEJIELIYOUXI。

欢乐生肖“MAIXINPINDEREN,GENGZAIHUZIJIDEGANSHOU,TAMENHENJIEYIBIERENYOUMEIYOUYONGGUO,TAMENXIHUANWANQUANSHUYUZIJIDEDONGXI。TAMENJIBENSHANGBUTAIXIHUANMAIERSHOU,DANSHIHUIPINFANDEMAI。”NALANZHENGXIUSHUODAO。

欢乐生肖JIELIBANGDELINGYITOUSHIMAIJIA,“XINGJIABI”SHIMAIJIAMENDEHEXINCI,TAMENDADUOXIANGYAOMAIYIGEHAOBAO,DANYOUBUYUANYIHUANEIMEDUOQIAN,“RUGUOWOMAILEYIGEXIANGNAIERDEERSHOUBAO,DANWOBIAOSHIDESHIHEXINPINYIYANGDESHENFEN——WOSHIXIANGNAIERQUANDE,QUBIESHIZHIWOHUA1/4DEQIAN”。

欢乐生肖GUONEIJIELIBANGDELIANGDUANJIBENSHANGSHILIANGGEQUANCENGDEREN,ZHEGEGUANCHAHEMEIGUOSHICHANGDEQINGKUANGYEXIANGSI。

BOSHIDUNJITUANHEERSHOUPINGTAIVestaire CollectiveDEDIAOCHAXIANSHI,NEIXIEBAZIJIDESHECHIPINMAICHUQUDERENDANGZHONG,YOU70%ZIJIBINGBUGOUMAIERSHOUSHECHIPIN,TAMENQINGXIANGYUMAIQUANXINDE。ERMAIERSHOUSHECHIPINDEXIAOFEIZHEZHONG,71%SHIYINWEIWUFAFUDANXINPINDEFEIYONG。

欢乐生肖JIELIBANGDELIANGDUANXUYAOCUOHE。HUIDUDEGUIZE,RANGERSHOUSHECHIPINDEZIYOUSHICHANGYESHENGYECHANG,DANSHENGLEYIPIXINDENIXIGUSHI。

DANGCHUCONGHEBEIDAOBEIJINGDAGONG,LIXIANGYANQIANBAIZHULIANGGEXUANZE,YIGESHIQUDIANLIDAGONG,YIGESHIQUCANGUANLIDAGONG,LIXIANGXUANZELEQIANZHE。

TAQUDEQIAFENGSHIYIGEMAIERSHOUSHECHIPINDEDIANMIAN,LAOBANKANXIAOHUOZINIANQINGYOUCHANGDEBUCUOHUANSHANGJIN,YOUXINDAITA,TAYENULIXUEZHU。DUANDUANJINIANSHIJIAN,TAMODAOLEKEYUAN、HUOYUANDEMENDAO,ZIJIDANGSHANGLELAOBAN,XIANZAIYIJINGKAILESIGEDIANMIAN,JIAOYIEZUIDIDEDIANYINIANYEJIUYOUWULIUBAIWANDEYINGSHOU。TACHANGCHANGXIANG,YAOSHIDANGCHUXUANLEQUXIWAN,MINGYUNYOUHUIZENYANG。

XIANGLIXIANGZHEYANGDEERSHOUSHECHIPINZHONGJIANSHANGHUANYOUQIANQIANWANWAN。ZHEGESHICHANGLI,LIANGSANQIANSHOUZOUDEBAO,WULIUQIANMAICHUQUHENZHENGCHANG。ZHIQINGRENSHIGAOSUTOUZHONGWANG,CONGSHOUHUODAOMAIHUO,ZHELIMIANDELIRUNKONGJIANDEDANXINGHENDA,BUSHAOZAI30%~35%DEZUOYOU,ERDIYIGESHOUZOUHUODESHIZUIDUODE。

欢乐生肖NALANZHENGXIUYEKANDAOLEJIHUI。2016NIANCHU,TACHUANGBANSHECHIPINFUWUPINGTAI“BAODASHI”,YOUSHECHIPINYANGHUQIERU,HOUYANZHANZHIERSHOUSHECHIPINHEXINPINJIAOYIDENGYEWU,2018NIANYINGYEEJIN1.5YIYUAN,YUJIJINNIANJIANGTUPO5YIYUAN。

JINNIANSHIYUE,“BAODASHI”XUANBUHUODEYOUHUAYINGZIBENLINGTOU、JIUCHUANGZIBENGENTOUDEJINYIYUANA+ LUNRONGZI。MUQIAN,QIYIYUSHANGHAIWAIGAOQIAOBAOSHUIQUDACHENGHEZUO,GONGTONGJIANLILE“SHECHIPINPINGXINGJINKOUJIAOYIPINGTAI”,TUIJINJIANSHEZHONGGUOSHECHIPINJINCHUKOUJIAOYIDASHUJUZHONGXINYIJIGUOJIAJIFADINGSHECHIPINJIANDINGSHIYANSHI,JIANGYEWUTUOZHANZHIBDUANHECHANYELIAN。

欢乐生肖GENGDUOCHUANGYEGONGSIJIARULEDUILIE,HANDONGZHONGTOUZIJIGOUYEXIANGJICHUSHOU。

欢乐生肖JINNIAN11YUE,ER?SHECHIPINJIAOYIPINGTAI“SHEJIAOQUANTiAMOO”HUODEYOUDEXUNZIBENLINGTOU,QIANXINGZIBENGENTOUDEQIANWANYUANTIANSHILUNRONGZI。MAIFANGZAIGONGTONGSHANGCHUANSHANGPIN、WANCHENGGUJIAHOUKEYIZAIPINGTAISHANGJIMAI,PINGTAISHANGZHUYAOSHIGERENMAIFANGHEMAIFANGMOSHI,PINGTAITONGGUOZHUANQUJIAOYICHAJIAYINGLI。

欢乐生肖JINNIAN8YUE,ERSHOUSHECHIPINJIAOYIPINGTAI“HONGBULIN(Plum)”WANCHENGLELIANGQIANWANMEIJINB+LUNRONGZI,LINGTOUFANGBAOKUOMOUZHUMINGMEIYUANMUJIJINHERecruit。HONGBULINTONGGUOC2B2CMOSHIQIERU,CHUANGSHIRENXUWEICENGTOULU,ZAIYONGHUSHU、GMVDENGZHIBIAOSHANG,JINBANNIANNEISHIXIANLE5BEIDEZENGCHANG。

JINNIAN7YUE,ERSHOUJIAOYIPINGTAI“ZHIER”WANCHENGQIANWANMEIYUANBLUNRONGZI,LINGTOUFANGSHIHESITEZIBEN,YUANJINGZIBEN、HUACHUANGZIBENJIHONGDIANCHUANGTOUZHONGGUOJIJINGENTOU。MUQIANPINGTAIDEYONGHUCHAOGUO200WAN,ZAISHOUSHANGPINCHAO20WANJIAN,PINGJUNKEDANJIACHAOGUO1000YUAN。

QUNIAN11YUE,QINGSHEPINSHOUHOUGONGSI“BAOZHENG”HUODEZHENGEJIJINDENGTOUZIJIGOUDEZHICHI;TONGNIAN1YUE,XIANZHISHECHIPINJIAOYIFUWUPINGTAI“PANGHUKEJI”ZHENGSHIXUANBUWANCHENG1YIYUANRENMINBIALUNRONGZI;“XINSHANG”WANCHENGYOUGGVJIYUANZIBENHEYUYUEZIBENGONGTONGLINGTOU,BEIJIGUANGCHUANGTOUZHUITOUDE5000WANMEIYUANCLUNRONGZI。

CHUANGYEZHEHETOUZIJIGOUXIANGXINSHECHIPINSHICHANGZHENGZAIXINPINGTAIJUEQIDECHUANGKOUQI。SUIRANQIANYOUXIANZHIJIAOYIPINGTAIXIANYU、ZHUANZHUAN,HOUYOUZHUDAXINPINDESIKU、TIANMAOLuxury Pavilion、JINGDONGRUGUDEFarfetch,DANERSHOUSHECHIPINSHIDIANXINGDEFEIBIAOSHANGPIN,CONGHUOYUAN、JIANDINGZHENWEI、PANDUANCHENGSE、QUEDINGGUJIA、SHOUHOUWEIHUDENGYOUYITIAOFUZADELIANTIAO,ERDAPINGTAIDUICIDEGAIZAOHUANYOUSUOQIANQUE,ZHEJIUGEILECHUANGYEGONGSIFAZHANZHUANGDADEJIHUI。

欢乐生肖C2B2C,SHIERSHOUSHECHIPINPINGTAICHANGYONGDEQIERUMOSHI,YOUDEPINGTAIZHIJIEMAIDUAN,YOUDEPINGTAIWEIMAIMAISHUANGFANGTIGONGJIANDINGXIHU、DINGJIAJIMAIDENGFUWU,TONGGUOCUOHEMAIMAILIANGDUANLAIHUOQUFUWUFEISHOUYI。DANXIANSHANGDESHENGYIKANSIHONGHUO,QISHIZHIZHANLEXIAOTOU。

欢乐生肖ERSHOUSHECHIPINSHICHANGXIANGYIZUOBINGSHAN,HUAYINGZIBENTOUZIZONGJIANLIUTIANJIEFENXIDAO,HENDUORENKANDAODEXIANSHANGLIULIANGZHIZHANLE10%,ERSHOUSHECHIPINYOU90%DEJIAOYIZAIXIANXIAWANCHENG。SHUIXIA,CAISHIZHEZUO“BINGSHAN”DEZHUTI。

三、水下冰山

欢乐生肖SHANGHAIJINGANQUDEMOUJIAZHONGGUDIANNEI,YIMIANFUGUHONGDIDEQIANGSHANGCHENLIEZHUSHANGBAIGEXIANGNAIERBAOBAO,CONGZUIJINGDIANDEKUANSHI,DAOLIUXINGDEZHENZHUBAODOUZAIQIZHONG,RANGJINLAIDEGUKEYANJINGFALIANG。ZHONGJIANHUANBAIFANGZHUXIANGNAIERDEHEIBAIHUAXIANG,ANSHIZHUZAIZHELI:CHAOLIUYISHI,FENGGEYONGCUN。

CHULEChanelZHIWAI,LV、Celine、Gucci、AIMASHI、FANSIZHE,DiorGEZHONGDAPAIBAOBAO、JIEZHI、ERHUAN、YIFUDENGDOUCHENLIEZAIZHANSHIJULI,QIZHONGBUFAJUEBAN。BUZHIMAI,ZHEJIADIANHUANKEYITIGONGJIMAI、JIANDING、BAOYANGDEYEWU,FUGUDEGEDIAOHENKUAICHENGWEILEXIAOZINVHAIMENDEDAKADI。

欢乐生肖DANGHUANYOURENQITU“YONGHULIANWANGMOSHIGANDIAOXIANXIA”SHI,LIUTIANJIEZAIZUOGUOWANZHENGDEDIAOYANHOUQUERENWEI,ZHEYANGDESHANGJIAZHANGWOZHUZUIDUODEHUOYUANHEGUKE,XIANXIA,CAISHIERSHOUSHECHIPINDEZHUZHANCHANG。

“NIXIANGYONGYIGEDUOMEXINQIDEFANGSHIQUDIANFUCHUANTONGXINGYE,XIANZAIZHENGMINGKENENGMEINEIMEKEXING。YINWEITALIMIANXINGCHENGLEGEZHONGLIYIJIEGOU,MEIGECENGJIYIJINGYOULEWENGUDEGUIZE。SHENMEYANGDEZHONGJIANSHANGRONGYIBEIXIAOMIEDIAO?ZHITIGONGJIAOYIXINXI,ZAILVYUESHANGBUTIGONGRENHEBANGZHUDEQINGKUANG,YINCI,BIAOPINDEZHONGJIANHUANJIESHIZUIRONGYIBEIGANDIAODE。DANZAISHECHIPINXINGYE,MEIJIANHUODOUSHIDUYIGE,ZHONGJIANSHANGZAIZHENZHENZHENGZHENGDICHUANGZAOJIAZHI。”

BIRUXIANXIADETIYANGAN,JIUSHIXIANSHANGWUFAQUDAIDE。

“ERSHOUSHECHIPINSHIYIGEYOUWENDUDESHENGYI。”LIUTIANJIEJINYIBUFENXIDAO,“TASHIYIGEFEIBIAODESHIER,XUYAOHENDUORUNHUADEHUANJIE,DIANYUANYOUDESHIHOUJIUXIANGJIEMEIYIYANG,DAXIAONIDEGULV,GEINIANLIZHEGEBAORUHEMEI。YOUSHIHOU,RENJIAHENILIAOLENEIMELIAYUE,NISHIZAIBUHAOYISIMAILEYIGEBAO,ZHESHIPINGTAIZUOBULEDEBA? ”

欢乐生肖JIEYUKANZHONGLEYIGEBurberryDEFANBUBAO,ZAIDIANSHANG、DAIGOU、XIANXIAGEQUDAOJIUJIEHOUHUANSHIXUANZELEXIANXIA,NEIZHONGZAIDIANLIJINGTIAOXIXUANDEGANJUERANGTADUOHUAQIANYEZAISUOBUXI。TADUOWANSHOUHOUBEIPENGYOUTUCAO:“ZENMEMAIGEBUDE,NIDEBAOBAOHUANBURUNIDEGOUWUDAIKANQILAIGAODANG。”DANTAHUANSHIJUEDEZHEQIANHUADEHENZHI。TAFENXIDAO:“PIDEYOUZENMEYANGNI,DUOGUIDEPINENGZHIZHEMEDUOQIAN? SUOYISHUO,MAISHECHIPINZHONGYAODEBUSHIBAO,ERSHIYIXILIETIYAN。”

XIANXIADESHANGJIABUJINBANGZHUSHECHIPINJINRUDAOERSHOUSHICHANGSHANGLIUTONG,HUANCHENGDANZIJINHEKUCUNFENGXIAN。

LIUTIANJIEFENXIDAO:“SHECHIPINHUIYAHUO,SHANGJIASHIYAOXIANXINGDIANZIDE,RUGUOYINIANBANZAIDOUMAIBUCHUQU,ZHEJIACHULIJIUYAOZAIDANPINSHANGKUISUN。ZHEXIERENNENGZHUANDAOQIAN,WOMENXIANGXIN,SHIYINWEITIGONGDEJIAZHIDUO、CHENGDANDEFENGXIANDA。”

DUIYUXIANXIADIANLAISHUO,HEXINSHIDUILIULIANGDEYUNYINGNENGLI。“NIDEZIRANLIULIANGJIUNEIMEDUO,RUGUOYINIANJINDIAN1000GEREN,ZHE1000GERENNENGYOUDUOSHAOZHUANHUA,YAOKANNIGOUBUGOUNULI,KANNIZAISIYULILIAODEZENMEYANG,YINDAOLIEBIANDEFANGSHIGOUBUGOULINGHUO。YOUDERENZUO1000GEYONGHULIEBIANCHENGLE5000GE,YOUDEZHISHENGXIA200,SHUODAODI,ZHESHIYIGEZHONGFUWUDESHENGYI。”

ERDUIYUXIANSHANGPINGTAILAISHUO,GUANGSHISHECHIPINDEDIPINSHUXING,JIUGOUGANGALE。

“NICONGSHECHIPINZHEGEPINLEIZAIXIANSHANGZHIJIENAQIANQUBALIULIANGZAJINLAI,ZHEWANYIERWANQUANSUANBUGUOLAIZHANGDE。DAGEBIFANG,YIGELIULIANG,MAIGUOLAIDESHI1000KUAI,KENENGZUIHOUZHIZAITASHENSHANGZHUANDAOLE200KUAI。”

“SHUODAODI,GAOPINDADIPINRONGYI,DIPINDAGAOPINNAN。”LIUTIANJIEZONGJIEDAO,“YINWEIDUIYUYONGHULAISHUO,BANNIANMAIYIGEBAOPINLVYIJINGSUANGAOLE,KEBANNIANZHIHOU,TAKENENGYIJINGWANGLEDANGCHUZAINAERMAIDELE,SUOYIZHELIHENNANCHANSHENGYONGHUXINZHI。MAISHECHIPINSHIYIGEDIPINDEXIAOFEI,ZHENGGEXINGYELIWEIYIGAOPINYIDIANDE,KENENGSHIYANGHUDEXUQIU。RUGUOJINGDONGSHUOYAOZUOSHECHIPIN,WOJUEDEZHEmake sense,DANSHIXIANZAISHECHIPINPINGTAISHUOYAOZUOJINGDONGNEIJIUHENNAN。ZHEJIUSHIGAOPINHEDIPINDEQUBIE。”

TONGYANGDEWENTI,YEFASHENGZAIERSHOUCHEDESAIDAOLI。

“GUAZIERSHOUCHE,MEIYOUZHONGJIANSHANGZHUANCHAJIA。”WEILEBAZHEJUGUANGGAOZHIRUYONGHUDEXINZHI,YANGHAOYONGZAIGUOQUSANNIANHAOZHILESHUSHIGEYI。 DANJISHIYIZAXIAQU,MEIYOUGANDIAOZHONGJIANSHANG,ZHONGJIANSHANGFANERCHENGWEILEPINGTAISHANGZHANXINGZUIGAO、TINGLIUSHICHANGZUIGAODEYONGHU。

RUJIN,ZHEJUGUANGGAOYIJINGQIAOQIAOXIAOSHI。JINNIANSHANGBANNIAN,GUAZIERSHOUCHEKAIQI“QUANGUOGOU”YEWU,TONGGUODATONGQUANGUOCHEYUAN、BINGJIHUAZAIJINRONG、CHEHOU、WULIU、DINGJIA、JIANCEDENGJICHUNENGLIXIANGQUANXINGYESHUCHU,WEIZHONGXIAOXINGCHESHANGFUNENG,QUZHONGJIANSHANGDESHUOFABEICHEDIFANGQI。YIWEIGUAZINEIBURENSHIGAOSUTOUZHONGWANG,GUAZINEIBUXIANZAITICHANG“YONGBAOCHESHANG”。

欢乐生肖CONG“MEIYOUZHONGJIANSHANGZHUANCHAJIA”DAO“YONGBAOCHESHANG”,GUAZIRAOLEYIGEDAWANYOUHUIDAOYUANDIAN。

欢乐生肖JIUQIYUANYIN,ERSHOUCHESHICHANGDEWENTIYEHEERSHOUSHECHIPINXINGYEYOUXIANGSIZHICHU,CHESHANGNAHUOYUAN、CUOHEJIAOYIDETONGSHI,HUANCHENGDANHEZIJINHEKUCUNDEFENGXIAN。YOUXINCHUANGSHIRENDAIKUNJIUCENGGONGKAIBIAOSHI,BUZANTONG“QUCHESHANG”,CHESHANGDEQUECHUANGZAOLEJIAZHI。

ERSHOUSHICHANGZHONG,RUHECHULIHEXIANXIASHANGJIAMENDEGUANXI,WEIMIAO,YOUHENHEXIN。

SHANGJIADUIPINGTAIYOUJIEBEIZHIXIN,DANXINPINGTAILAIBUJINJINLAI“FUNENG”DE,ZUIZHONGHUANSHIYAOQIANGSHENGYI。ERDUIYUPINGTAILAISHUO,JIUSHIYAOYONGMINGQUEDEFENGONG、YOUYOUHUOLIDEFUWUBAGENGDUOXIAOB“BANG”ZAIPINGTAISHANG,BINGJINYIBUXIANGSHANGYOUFAZHAN,DAOZUIHOU,BALIRUNKONGJIANZUIDADEBUFENZHANWEIJIYOU。

欢乐生肖“BSHIZHUASHOU,CSHIWEILAI。”Plum CEOXUWEICENGZAIMEITISHANGGONGKAIBIAOSHI,BINGTOULUZHENGZAIJIANLIYIWANPINGMIYISHANGDECHULIHEZHONGXINDECANGKU,WEIDEJIUSHIGUIMOHUABIAOZHUNHUADIZAISHANGYOUZHIJIESHOUCDEHUO。

“ZAIZHEGEXINGYELIMIANWOMENKANDAOQITAYIXIEXIAOHUOBANYEZAIZUO,BAIFENZHIQIBASHIDEHUOLAIZIGENBDEHEZUO,ZHEGESHIWOZENMELIJIENI?BSHIHENZHONGYAODEZHUASHOU,YINWEITABAYIBUFENCZUZHIQILAI,HUOQULECDEZIYUAN,RANHOUZUOLEHENDUOSHANGPINCHULIDEGONGZUO,JIAODAONIDESHOUSHANG,NIBANGTAMAI。DUIZHEXIEBLAIJIANG,NIJIUSHIYIGEXIAOSHOU,ZUODESHIDAOMAIDESHENGYI,SUOYIZIRANERRANDUIXINGYEDEKONGZHISHIRUODE,MAOLISHIDIDE......DANSHIGENGZHONGYAODESHIGOUJIANZIJICHANGQIFUWUCDENENGLI,ZOUDAOZUISHANGYOU。”XUWEISHUODAO。

四、線下之痛

ZAIZHEGEFEIBIAODESHICHANGLI,XIANGBAFUWUZUOHAO,DIYIBUYAOJIEJUEDESHIXINREN,TEBIESHIZAIZHENJIANANBIANDEERSHOUSHESHIPINSHICHANGLI。

PAMAIDAOJIAHUO,SHIDUOSHURENBUGANMAIERSHOUSHECHIPINDEYUANYIN。

WEILEGEIXINAIDEGUNIANGYIGEJINGXI,ZHANGCHENZANLEBANNIANDEGONGZIGEIXIFUMAILEGucciDEXINBAO,XINAIDEGUNIANGBAOZHUBAOKULE:“ZUIGUIZHONGDESHIZHEFENXINYI,TAYUANYIGEINIZUIHAODEDONGXI。”ZHANGCHENSHUOTACONGMEIYOUXIANGMAIERSHOU,YIFANGMIANSHISONGGEIXIFU,YIFANGMIANSHIGENBENBUXIANGXINGEZHONGDAIGOU。

“JIAHUOSHIZAITAIDUOLE,ZHENHUOLIAN20%~30%DABUDAO。”YANCHUANGSHIYIMINGSHECHIPINJIANDINGSHI,MEINIANGUOTASHOUDEJIANDINGPINSHANGWAN,CONGYEDE6NIANSHIJIANLI,TAMEINIANDOUZAIMUDUHUOPINHERENXINDEZHENJIA。TACULVEDITONGJILEYIXIAZHENGPINLV,GEILEYIGEBAOSHOUDEGUJI。

ZHEXIEJIAHUOCHONGCHIZAIGEGEQUDAO,CONGXIANSHANGDIANSHANGPINGTAI、DAOXIANSHANGDESHANGJIA、DAIGOUDOUNANBAOZHENJIA。

TACENGJINGBANGYIGEGANGBIYEDENVHAIZUOJIANDING,DUIFANGSONGGUOLAIYIGECONGDAIGOUSHOUSHANGMAIDEParadaSHASHOUBAO,ZHESHITAZANLEHAOJIGEYUEDEGONGZIMAILAIDE,JIEGUOYIJIANJIANDING,JIADE。YOUSHIHOU,SHURENYEBUNENGXIANGXIN。YANCHUANGJIUYUDAOGUOYIGEGUNIANGJIUBEIZIJIDEQINGUIMIGEIKENGLE,GUIMIGAOSUTAXIAGEYUEYAOQUTANGDONGJING,BANGTADAIHUILAIYIGELV,CONGPIAOJU、HAIGUAN、HEZIYIYINGJUQUAN。YIJIANDING,HUANSHIJIADE。

“SONGDAOWOMENZHEERLAIJIANDINGDE,YOUSANFENZHIYIDEHUOSHIBUDUIDE,MEIYOUBANFAJINXINGERSHOUJIAOYI。”NALANZHENGXIURENWEI,ZHENZHENGDEWENTIHUANZAIYUANTOU。ZHONGGUOYOUZUIDADEAHUOSHENGCHANJIDI,YIGECHENGBENJIBAIKUAIDEYANPINFANGDEJIUTINGHAOLE,PIFAGEISHANGJIAYEJIUYIQIANZUOYOU,CHUQULEHAOJIQIAN,SHENZHISHANGWAN。YOUXIEXIAOSHANGJIAJINBUZHUYOUHUO,KENENGHUIZHENHUOJIAHUOCHANZHUMAI。

“JIAHUODUIZHENGGEXINGYEDOUZAOCHENGLESHANGHAI,BUNENGRANGLIEBIQUZHULIANGBI。”NALANZHENGXIUSHUO。

欢乐生肖ZHESHIYIGEHUIDUDIDAI,BANANKUNNAN,BAOLIQUSHIXIA,ZHEYANGDEGOUDANGLVJINBUJUE。

WEILEJINYIBUJIEJUEZHENWEIJIANDINGDEWENTI,NALANZHENGXIUGAOSUTOUZHONGWANG,BAODASHIXIWANGTONGGUOHESHANGHAIWAIGAOQIAOJITUANDEHEZUO,DAZAOGUOJIAJIJIANDINGSHIYANSHI,TIGAOCHANYELIANTOUMINGDU。

欢乐生肖RUGUOJIAHUOSHIXINGYEDETONGDIAN,NEIMEHUOYUANJIUSHISHANGJIAMENDETONGDIANLE。

欢乐生肖XIANGYAOJINERSHOUSHECHIPINDEQUANZILIBINGBUNAN,BAOGESHECHIPINJIANDINGDEPEIXUNBAN,HUOZHERENSHIYILIANGGEYENEIDEPENGYOU,JIUKEYIGENZHUCHUANHUOLE,ZAIDAXINGDEHUIZHANSHANG,MEIYIQIDECHENGJIAOEKEYIDASHUYIYUAN,HUIZHANQIJIANZAIJIUDIANFANGJIANLETUIKAIMEN,YITIAODAMAOJINSHANGKENENGJIUBAIZHUJIBAIWANDEHUO。

欢乐生肖NANDESHISHOUHUO,TASHIERSHOUSHECHIPINDEHEXINHUANJIE,DABUFENDELIRUNYEBEIDIYIGESHOUDAOHUODERENNAZOULE。

欢乐生肖SHOUHUODEJIAGEDANXINGHENDA,LIRUNKONGJIANBUDING,ZHUYAO“KANRENXIACAI”。YUNQIZUIHAODEQINGKUANGJIUSHIBANGFUREN“QINGYIJU”,DUIYUYIXIERENLAISHUO,BIERENYANLIDESHECHIPINBUGUOSHITAMENDESHENGHUOYONGPIN,DONGXIDUOLEBAIBUXIADESHIHOU,JIUQINGLIYIXIA,YEBUTAIZAIHUJIAGE。

“SHOUYIDUIXIANGNAIER、GucciDEBAOBAO,HUANSHUNBIANSONGNIJITIAOYILIANGWANDEYAODAI。DUITAMENLAISHUONEIDOUBUSHISHIER。” YANCHUANGSHUODAO,BUGUOZHEYANGDEQINGKUANGYEBUSHITIANTIANNENGZHUANGJIANDE。

DANXIANGYAOCHIXUSHOUDAOYISHOUHUOYUANBINGBURONGYI,SHOUHUODEXINGWEINANYUCE,XIANSHANGLIULIANGTAIGUI,XIANXIALIULIANGYOUFENSAN,ZAIZHEMENJIYUXINRENDESHENGYIXIA,YIGEGEERSHOUSHECHIPINDEXIAOJUDIAN,CHENGLESHOUHUOZHONGXIN。

YAHUODEZIJINYALIYERANGSHANGJIAMENTOUTONG。

“ZHUANDEQIANKANBUDAOXIANJIN,DOUYAZAIHUOLI。”ZHESHIXIANXIASHANGJIAMENDEXIANZHUANG,YIGEZHONGGUDIANLAOBANYINIANZHUANLELIUQIBAIWAN,DANDABUFENQIANDOUYAZAIHUOLI。YOUDESHANGJIAYIGEXIANGZIYIDAKAI,LIMIANZHUANGZHUJISHIZHIMINGBIAO,DENGNATIANTAQINGCANGBUGANDESHIHOU,QIANCAINENGZHENZHENGQUANHUILAI。

欢乐生肖“XIANGLVLAOHUA、XIANGNAIER、AIMASHIYILEIDETONGHUO,HENHAOCHUSHOU,FANERSHINEIXIEZOUXIUKUAN,TAIYOUGEXINGDEDONGXIBUHAOCHU,BIEZAISHOULIYEPAMAIBUDIAO。”YIWEIXIANXIASHANGJIASHUODAO,ZUOZHEMENSHENGYI,YANGUANGYESHIGEMENJIAN,YAOLEJIEXINGQING,ZHIDAOSHENMESHITONGHUO,YOURUHEDAPEIZHUQUMAI。

欢乐生肖CHULECHENGDANZIJINFENGXIANZHIWAI,XIANXIADESHENGYITIANHUABANDI,HUOKEDELIULIANGRONGYIPENGDAOPINGJING,HOUXUDEGUANLIYECHANGGENBUSHANG。

MEIGEXIANXIADIANDELAOBANJIHUDOUHUIJINGYINGZIJIDESIYU,BIRURANGJINDIANDERENGUANZHUZIJIDEGONGZHONGHAO,HUOZHEJILEIGERENWEIXINHAODELIULIANG。YIDIANXIAWEIZHOUXIN,SHOULINIEZHUYIPIANJINGZHUNYONGHU,TASHIJINGYINGJIUNENGBIANXIAN。DANZHEYANGDEMOSHIXUYAOYIKAOSHURENDEGUANXIWANGQUTUOZHANKEHU,BAFUJINDERENDOUXIWANYIBIANZHIHOU,ZAIXIANGFUSHEGENGYUANDERENQUNRONGYIZENGCHANGFALI。

欢乐生肖“YOUDEDIANYUANSHOULICUNGOULEZUGOUDUODEYONGHUHOU,TAJIUHUIDIAOZOU,ZIJIKAIYIGEDIAN”。ZHEGESHANGJIAFANYINGDEWENTIYESHIXIANXIADEPUBIANWENTI,HUANYOUJIANDING、GUANLIDENGYIXILIEWENTI,DOUXIANZHILEXIANXIASHENGYIDEKUOZHAN。

RUHEJIEJUEZHEGEFEIBIAOSHENGYIDETONGDIAN,SHIPINGTAIMENYAOKAOLVDEHEXINWENTI。 

PlumZHENGZAIJIANLIYITAOBIAOZHUNHUADESHOUHUOLIUCHENG,CONGJIANDING、PINGJI、BAOJIADAOSHANGJIAZAIMEIGEHUANJIEJINXINGDAMO,SHITUQUZUISHANGYOUDECDUANSHOUSHANGZHIJIESHOUHUO。

PlumTONGSHICHANGSHIZAIZHIBOSHANGFALI。CEOXUWEISHUO:“MEIYOUBIERSHOUSHECHIPINGENGSHIHEZHIBODEPINLEILE。”TARENWEI,ERSHOUSHECHIPINYIJIANZHIYOUYIGE,ZAIZHIBOJIANLI,SHANGPINDESUOYOUXIJIE、XIACIDOUKEYIYIYIDEDAOZHANSHIHEJIEDA。TATOULU,ZAIZHIBOZHONG,ZUIHAODECHANGCILISHANGPINDONGXIAONENGDADAO70%SHENZHIGENGGAO,KEDANJIAYEBIPUTONGCHANGJINGGAOYIBEIYISHANG,DADAO3000YUAN~5000YUAN。

BAODASHIZEGENGDUOKAOLVWEISHANGJIAFUNENG,DAZAOSHECHIPINDECHANYELIANBIHUAN。KAOBAODASHILAIFAZHANYANGHU、ERSHOUJIAOYI、XINPINBANGMAIDEYEWU;TONGGUOSHANGJIABANDESaaSXITONG,TIGAOHUOPINLIUTONGXIAOLV;XINCHANPIN“TONGKUANG”CONGSHUJU、JIANDINGHETONGGUANFUWUDENGHUANJIESHANGFUWUHAIWAISHANGJIAHEGUONEIDE,WEIGUONEIXIAOFEIZHEOUZHOUTONGJIADESHECHIPIN。

JINGUANERSHOUSHECHIPINSHICHANGYOUHENDUOWENTIYOUDAIJIEJUE,DANZHEYESHICHUANGYEGONGSIDEJIHUI。BIAOPINDESHICHANGYIJINGBEIJUTOUZHANJU,FEIBIAODESHICHANGJUTOUMENZANSHIYINGJIEBUXIA,ZHEDUANCHUANGKOUQIXIANDEYOUWEIBAOGUI,XINDEDUJIAOSHOUYOUWANGDANSHENG。

“ERSHOUSHECHIPINDESHICHANGZUGOUKUANKUO,ZHESHIDICENGDEHEXINLUOJI。”LIUTIANJIEYIRANKANHAOZHEGESAIDAO,ZAIZHEGEGOUCHANGDESAIDAOLI,“ZHIYAOQIECHUYIGEDIAN,JIUZHISHAOYOUJISHIGEYI。”

欢乐生肖BULUNWEILAISHISHUIQIEFENLEZHEKUAIDANGAO,KAOYIGEBAO、YIZHISHOUBIAODINGYI“WOSHISHUI”DEYOUXIHUANJIANGJIXU。

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